30 John St, Brooklyn, NY 11201 | 7th March – 31st March, 2019
The digital exhibition will explore the narrative of the series in a new and refreshing way,
accomplished by the unique collaboration of the space and the artist.
Made In NY Media Center By IFP
30 John St, Brooklyn, NY 11201
7th March 2019, 6 - 8pm
7th March - 31st March 2019
We live in a culture driven by visual imagery, where photographs have a higher value than words and immensely influence what we think. Currency is given to the visual with very little consideration of what it is we’re buying into. 3.2 billion images are shared on social media daily and our image culture has conditioned us to spend less time looking and more time scrolling.
Within that vast array of imagery, a very small percentage are without construction, filters, adjustments and it’s become increasingly difficult to discern between a constructed image and a truthful one. Understanding constructed imagery has become part of our visual literacy.
We now need different systems to gather information. Other Ways of Knowing looks at constructed images and asks whether we can change our relationship to images and return to gut instinct and intuition.
The digital iteration of Other Ways of Knowing features new additions to the series never exhibited before. Using the digital screens in the Made in NY Media Center viewers are asked to interact with a screen – a daily routine part of our lives – within a new context, one where you’re asked to stay for longer. The digital exhibition will explore the narrative of the series in a new and refreshing way, accomplished by the unique collaboration of the space and the artist.
Alexandra Lethbridge (b.1987) is a visual artist born in Hong Kong and based in the UK. She graduated from the University of Brighton with a Masters in Photography in 2014. Previous education has included Winchester School of Art, UK and the International Center of Photography, New York.
Found photographs, archival imagery and constructed images of her own making form the basis of Alexandra Lethbridge’s research-based practice. Drawing upon a range of references and source material, she combines scientific theories with fictional constructed images, bringing them together as a form of storytelling.
Her work has been exhibited widely with recent exhibitions including Unseen Festival, Amsterdam, Copenhagen Photo Festival, Denmark and Christie’s Auction House, London.
She was a finalist for the ING Unseen Talent Award and Fotofestiwal Lodz, as well as being selected as a winner for the Format Festival Affinity Award. In 2014, she was shortlisted for the Paris Photo Aperture Foundation First Photo Book Award for her first publication The Meteorite Hunter, which is also included in the book collection at the Museum of Modern Art, New York.
RSVP TO ATTEND THE 7TH MARCH LAUNCH EVENT.